Onsite Insight: Mike Kelly - Interacting with Consumers & Fans | Social Media | Media Channels | ANA

Onsite Insight: Mike Kelly - Interacting with Consumers & Fans

Michael Kelly, Consumer Communications Manager of American Licorice at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and interacting with consumers and fans.