Onsite Insight: Gretchen Christine Rossi - Connecting with Fans / Focus Groups & Social Media | Conference Highlights | Event Video | All MKC Content | ANA

Onsite Insight: Gretchen Christine Rossi - Connecting with Fans / Focus Groups & Social Media

Ellen Stone, of The Real Housewives of Orange County, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how to use social media to connect with fans, and using them for focus groups.