Bob Liodice: The TV & Everything Video Revolution

February 10, 2011

Executive Summary

Bob Liodice, president and CEO of the ANA, was appointed CEO in 2003. Liodice served previously as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base.

On February 10 2011, Liodice announced the endorsement of Ad-ID as the industry standard for coding digital advertising assets and implementing file-based workflows across the entire marketing supply chain, effectively eliminating the need for costly and time-consuming human intervention. Here he discusses how Ad-ID provides a common code for advertisers to follow and paves the way for a more universal and robust understanding of consumer behavior. 

View video below.


"Bob Liodice: The TV & Everything Video Revolution." Bob Liodice, CEO & President, ANA ANA 2011. TV & Everything Video Forum, 02/10/11.

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