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ESPN 1-on-1 with David Stern, NBA Commissioner

February 10, 2011

Executive Summary

David Stern began his association with the NBA in 1966 as outside counsel, joined the NBA in 1978 as general counsel and became the league’s executive vice president in 1980. Stern was unanimously elected as the NBA’s fourth commissioner and began his tenure on February 1, 1984. Since then, the NBA has added seven franchises, enjoyed a fifteen-fold increase in revenues, and expanded its national television exposure dramatically. Interest generated by the league’s growing international initiatives has led to the televising of NBA games in 215 countries in 43 languages. NBA TV, the league’s 24-hour television network which launched in 1999, is available in 73 countries.

In this interview with ESPN personality Hannah Storm, watch Stern speak about the players union, rising production costs, and international expansion.

View video below.



Source

"ESPN 1-on-1 with David Stern, NBA Commissioner." David Stern, NBA Commissioner. TV & Everything Video Forum, 02/10/11.

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