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Tablets: Extending the Print Experience

November 15, 2012

Executive Summary

Can a tablet publication ever really capture what makes the experience of reading a print magazines so special? Or is it a totally new experience? A panel including Brian Hughes, SVP, audience analysis practice lead, MAGNA GLOBAL; Remi Racine, president and executive producer, Behaviour; Jonathan Shar, VP & general manager, emerging digital content, Barnes & Noble; Chris Wilkes, VP, app lab, Hearst Magazines, and moderated by Edward W. Boyd, CEO, One Advertising, Inc. debated how the tablet can enhance readers’ engagement levels and attract new audiences.

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Source

“Tablets: Extending the Print Experience.” Edward W. Boyd, CEO, One Advertising, Inc.; Brian Hughes, SVP, Audience Analysis Practice Lead, MAGNA GLOBAL; Remi Racine, President and Executive Producer, Behaviour; Jonathan Shar, VP & General Manager, Emerging Digital Content, Barnes & Noble; Chris Wilkes, VP, App Lab, Hearst Magazines. Alliance for Audited Media Annual Conference, 11/15/12.

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