Tablets: Extending the Print Experience

November 15, 2012

Executive Summary

Can a tablet publication ever really capture what makes the experience of reading a print magazines so special? Or is it a totally new experience? A panel including Brian Hughes, SVP, audience analysis practice lead, MAGNA GLOBAL; Remi Racine, president and executive producer, Behaviour; Jonathan Shar, VP & general manager, emerging digital content, Barnes & Noble; Chris Wilkes, VP, app lab, Hearst Magazines, and moderated by Edward W. Boyd, CEO, One Advertising, Inc. debated how the tablet can enhance readers’ engagement levels and attract new audiences.

View video below.


“Tablets: Extending the Print Experience.” Edward W. Boyd, CEO, One Advertising, Inc.; Brian Hughes, SVP, Audience Analysis Practice Lead, MAGNA GLOBAL; Remi Racine, President and Executive Producer, Behaviour; Jonathan Shar, VP & General Manager, Emerging Digital Content, Barnes & Noble; Chris Wilkes, VP, App Lab, Hearst Magazines. Alliance for Audited Media Annual Conference, 11/15/12.

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