Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
May 9, 2012
Executive Summary
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies. The studies found that CMOs and CFOs each face unique challenges in the coming years, which both groups feel similarly unprepared for. Both members of the C-suite need to acquire new skill sets to prepare themselves for the ways in which their roles will change in the near future.
View video below.
Source
"Insights from IBM's C-Suite Global Studies of CMOs and CFOs." Ron Kline, Director of Marketing, Midmarket and Business Partners Organization, IBM Corporation. ANA Advertising Financial Management Conference, 05/09/12.
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