AD-ID — Join the Revolution

May 8, 2012

Executive Summary

Ad-ID is the barcode that is revolutionizing the advertising world. The current system of advertising asset identification is too slow, too labor intensive, and too inefficient. Each ad asset has hundreds of names, codes and other descriptors that are used throughout its lifespan. Ad-ID is a universal code that is fast, smart, and accurate. It is critical to finance and procurement as well as other stakeholders including the media, the measurement industry, and talent administrators.

Speaker: Gary Lee, President, Ad Money, Consultant, Ad-ID

View video below.

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