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CMO Perspective: Paul Matsen

May 7, 2012

Executive Summary

Cleveland Clinic is a nonprofit, multispecialty academic medical center. It is one of the largest and most respected hospitals in the nation and attracts patients from all 50 states and more than 70 countries. Paul Matsen, chief marketing and communications officer of Cleveland Clinic, has been called a "CMO you should know" by Advertising Age. Matsen discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.

View video below.



Source

"CMO Perspective: Paul Matsen." Paul Matsen, Chief Marketing and Communications Officer, Cleveland Clinic. ANA Advertising Financial Management Conference, 05/07/12.

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