2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell
May 7, 2012
Executive Summary
Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference. In his presentation, he discussed the trends impacting the advertising and marketing industry, as well as the characteristics of good agency clients. He also discussed the importance of making sure that agencies remain profitable in the future and the long-term benefits of the agency/client relationship.
View video below.
Source
“2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell.” Sir Martin Sorrell, Chief Executive, WPP. Advertising Financial Management Conference, 05/07/12.
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