Agency Economic Forecast

May 8, 2012

Executive Summary

Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today. Overall, Wall Street is generally positive on the future of agencies and bases the majority of their investment recommendations for agencies on revenue growth and margins, as opposed to the personalities that drive agencies behind the scenes. Trends impacting agencies today include globalization, the growth of procurement, agency trading desks, and consolidations.

View video below.


“Agency Economic Forecast.” Brian Wieser, Senior Analyst, Pivotal Research. ANA Advertising and Financial Management Conference, 05/08/12.

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