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Future Trends from One of the Top 100 Most Creative People in Business

May 5, 2014

Executive Summary

It takes Ford three years to bring a vehicle to market. To stay competitive, the company must anticipate consumer shifts in behavior or values. Sheryl Connelly, head of global trends and futuring at Ford Motor Company and recently named to Fast Company’s most recent Top 100 Most Creative People in Business list, shared her thoughts on social, cultural, environmental, and economic trends.



Source

“Future Trends from One of the Top 100 Most Creative People in Business.” Sheryl Connelly, Head of Global Trends and Futuring at Ford Motor Company. ANA 2014 Advertising Financial Management Conference, 5/05/14.

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