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EffectiveBrands: Organizing Marketing for Purposeful Brand Growth in the Social Age

October 13, 2012

Marc de Swaan Arons, Founder & Executive Chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.

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Global Brand Marketing
Purpose-Driven Marketing
Social Media
Departmental Structure & Communications
Role of CMO

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