LUTA: A Brand with a Genuine Social Mission

October 11, 2012

LUTA is a sports performance and lifestyle clothing brand that brings together real fight performance, favela street style, and a genuine social mission. Profits from its clothing sales go to Fight for Peace, an international non-profit organization based in Rio de Janeiro that helps young people realize their potential in communities that suffer from crime and violence. Luke Dowdney MBE, Chief Executive Officer & Founder, LUTA, spoke about his vision for the brand and what the future holds for Fight for Peace.

View highlight video below.

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