Procter & Gamble: Delivering Value to Its Customers
October 11, 2012
"Today, if you disappoint consumers, they will hunt you down and call you out in a way they were never able to do before."
Marc S. Pritchard, Global Marketing & Brand Building Officer, Procter & Gamble (P&G), discussed how P&G is winning the brand election with its consumers. Like political parties, all companies have a platform that reflects what they stand for. P&G's platform is a business model that delivers value to its consumers every day and builds its brands for future generations. To accomplish this, P&G starts with deep consumer insights. Based on those insights, it develops superior products. Then, it communicates that superiority in ways that demonstrate proof of performance.
View highlight video below.
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