| |
 

Procter & Gamble: Delivering Value to Its Customers

October 11, 2012

"Today, if you disappoint consumers, they will hunt you down and call you out in a way they were never able to do before."

Marc S. Pritchard, Global Marketing & Brand Building Officer, Procter & Gamble (P&G), discussed how P&G is winning the brand election with its consumers. Like political parties, all companies have a platform that reflects what they stand for. P&G's platform is a business model that delivers value to its consumers every day and builds its brands for future generations. To accomplish this, P&G starts with deep consumer insights. Based on those insights, it develops superior products. Then, it communicates that superiority in ways that demonstrate proof of performance.

View highlight video below.



You must be logged in to submit a comment.