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Chrysler: Connecting With Your Target Is Paramount

October 4, 2013

Olivier François, chief marketing officer of Chrysler Group LLC and Fiat Group Automobiles, encourages marketers to align the product with the audience, moment and culture. If you see a nice alignment grab it, Francois recommends.

View highlight video below.



Source

"Chrysler: Connecting With Your Target Is Paramount." Olivier François, Chief Marketing Officer at Chrysler Group LLC and Fiat Group Automobiles. ANA Masters of Marketing Conference, 10/04/13.

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