The Coca-Cola Company: 360 Degree Engagement is Important | Conference Highlights | Event Video | All MKC Content | ANA

The Coca-Cola Company: 360 Degree Engagement is Important

Joseph V. Tripodi, executive vice president and chief marketing and commercial officer of The Coca-Cola Company, discussed how cultural leadership isn't just about the power of advertising, it's Coca Cola's ability to engage in real issues that affect the world.