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General Electric: B-to-B Marketers Create Deep, Authentic Connections

October 4, 2013

Beth Comstock, senior vice president and chief marketing officer of General Electric, identifies three "sentiments" for b-to-b marketers: know your self, be relevant and constantly innovate.

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Source

“General Electric: B-to-B Marketers Create Deep, Authentic Connections.” Beth Comstock, Senior Vice President and Chief Marketing Officer at General Electric. ANA Masters of Marketing Conference, 10/04/13.

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