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Dunkin' Brands: Driving Brand Innovation

February 27, 2014

Executive Summary

With more than 17,000 points of distribution in nearly 60 countries worldwide, Dunkin' Brands Group, Inc. is one of the world's leading franchisors of quick-service restaurants, serving hot and cold coffee and baked goods, as well as hard-serve ice cream. Discover how Dunkin' Brands leverages consumer insights to foster product innovation and develop a 360-degree approach through a unique combination of brand promise, advertising, menu, in-store environment, mobile, and social media strategies.

Speaker: Chris Fuqua, Vice President, Brand Marketing, Dunkin' Donuts

View video below.



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