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Dunkin' Brands: Driving Brand Innovation

February 26, 2014

Executive Summary

With more than 17,000 points of distribution in nearly 60 countries worldwide, Dunkin’ Brands Group, Inc. is one of the world’s leading franchisors of quick-service restaurants, serving hot and iced coffee and baked goods. Christopher Fuqua, vice president of brand marketing at Dunkin’ Brands, Inc., shared how the brand leveraged consumer insights to foster product innovation and develop a 360-degree marketing approach through a unique combination of brand promise, advertising, menu, in-store environment, mobile, and social media strategies.



Source

“Dunkin’ Brands: Driving Brand Innovation.” Christopher Fuqua, Vice President of Brand Marketing at Dunkin’ Brands, Inc. ANA Brand Masters Conference, 2/26/14.

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