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2014 ANA Brand Masters Conference: Opening Remarks

February 27, 2014

Executive Summary

Bob Liodice, President and Chief Executive Officer of the ANA, kicked off the 2014 ANA Brand Masters Conference with his opening remarks. The 2014 ANA Brand Masters Conference brought together leading CMOs and marketing thought leaders to share inspirational approaches to brand building that drive sales, profitability, and return on investment. Top marketers and industry experts revealed how they navigated through customer insights, data analytics, and technology to engage customers and grow their businesses.

Speakers: Seth Rogin, Chief Revenue Officer, Mashable; Roger Adams (Host), Senior Vice President, Chief Marketing Officer, USAA; Bob Liodice, President and Chief Executive Officer, ANA

View video below.



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