B-to-B Video: The Comedy Writes Itself

May 29, 2015

Executive Summary

There are simple things that brands can do to produce and publish quality content on a budget. However, there are also pitfalls that should be avoided. Tim Washer, senior marketing manager of social media at Cisco Systems and comedy writer, explained how humor can be used in the creation of quality videos on a budget and shared solutions to the challenges faced by many brands with content strategies.



Source

“B-to-B Video: The Comedy Writes Itself.” Tim Washer, Senior Marketing Manager of Social Media at Cisco Systems, comedy writer and former actor on Late Night with Conan O’Brien. BMA15, 5/29/15.

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