Face-to-Face Marketing Rules

May 29, 2015

Executive Summary

In a digital world, marketers may be tempted to migrate away from face-to-face tactics. But the most effective relationship-building tactics still involve a human encounter. eMarketing Strategy shared why B-to-B marketers still name events as their most successful tactic for both awareness and lead generation, and gave three tips for significantly improving face-to-face marketing productivity.


“Face-to-Face Marketing Rules.” Ruth Stevens, President of eMarketing Strategy, and Author, Maximizing Lead Generation: The Complete Guide for B2B Marketers and Trade Show & Event Marketing: Plan, Promote & Profit. BMA 15, 5/29/15.

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