Better Client-Agency Relationships for Better Business Results

May 28, 2015

Executive Summary

Client-agency tenure continues to decline, and brands are finding that partnering with a new agency doesn’t guarantee improvement. Anything less than an exceptional client/agency relationship is a lost client opportunity and an agency danger sign. Mercer Island Group shared best practices learned from hundreds of client/agency 360s that yield better, more effective relationships.



Source

"Better Client-Agency Relationships for Better Business Results." Steve Boehler, Founding Partner at Mercer Island Group. Robin Boehler, Founding Partner at Mercer Island Group. BMA 15, 5/28/15.

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