The Experience is the Marketing

May 29, 2015

Executive Summary

Strategic Horizons outlined five areas in which experience thinking is now being applied in the marketplace, shared principles and tools for creating experiential value, and highlighted exemplars of excellent experience design and innovation.


“The Experience is the Marketing.” James H. Gilmore, Principal at Strategic Horizons LLP, and author, The Experience Economy: Updated Edition. BMA 15, 5/29/15.

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