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2014: Forrester’s Best Practices in Digital Data

February 5, 2014

Executive Summary

Marketing has changed more in the last five years than in the previous 50. The catalyst behind that change has been the emergence of digital, social, and mobile channels. In 2014, mastery of those channels and how they fit into the overall marketing picture will be driven by the data they provide, and how marketers make use of that data. David Cooperstein, VP, research director serving CMOs at Forrester Research, Inc., shared the digital, social, and mobile trends that data will both address and require for marketing success in 2014 and beyond.

View video below.



Source

“2014: Forrester’s Best Practices in Digital Data.” David Cooperstein, VP, Research Director Serving CMOs at Forrester Research, Inc. ANA Webinar, 2/05/14.

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