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Seven Trends Changing the Way Brands Market to Consumers

February 19, 2014

Executive Summary

Brands can be movie makers, publishers, game creators, ambassadors, cause supporters, and even public transportation providers. From short-form video to wearable technology, there seems to be no limit to how and where a brand can insert itself into the lives of consumers. Abbey Klaassen, associate publisher at Advertising Age, explored the top trends that have changed the way brands are engaging and speaking with consumers. Creative strategy examples from brands like Coca-Cola, Lowe’s, and MTV illustrated each trend.

View video below.


“Seven Trends Changing the Way Brands Market to Consumers.” Abbey Klaassen, Associate Publisher of Editorial and Audience Groups at Advertising Age. ANA Webinar, 02/19/14.

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