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The State of Real-Time Marketing

February 26, 2014

Executive Summary

In this webinar, eMarketer examined the big-picture challenges with real-time marketing, revealing what this trend means—and doesn't mean—as it changes the creative process, social media strategy, television advertising and more. Based on eMarketer's analysis of hundreds of research studies, attendees received key takeaways about how the intersection of social media, big data and mobile devices has driven fundamental changes in consumer behavior and opened up new avenues for brands to engage with consumers in real time. Attendees also gained a better understanding of what marketers are doing to overcome the organizational challenges associated with deploying advertising more rapidly and how they are using real-time marketing to reach social media, mobile and TV viewers.

View video below.



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