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Leveraging Smarter TV Advertising to Drive Purchases

April 9, 2014

Executive Summary

Television has always been a powerful advertising medium, and now emerging technology has made it “smarter” than ever before. The Ultimate Fighting Championship discussed top ways to use data and targeting to drive greater results from TV advertising, and shared best practices and examples of how the UFC leveraged “smart” TV advertising to drive, optimize, and measure purchases.

View video below.


"Leveraging Smarter TV Advertising to Drive Purchases.” John Piccone, Chief Revenue Officer at Simulmedia; Jackie Poriadijan, Senior Vice President, Strategic Marketing at Ultimate Fighting Championship. ANA Webinar, 4/09/14.

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