Wheat Thins Builds an Integrated Campaign with 140 Characters | Webinar Rewinds | Event Video | All MKC Content | ANA

Wheat Thins Builds an Integrated Campaign with 140 Characters

Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.