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What to Do with the Marketing Data You Collect

May 14, 2014

Executive Summary

More consumer data is readily available to marketers than ever before. However, few brands are using that data to its full advantage, and risk wasting resources on incomplete or inaccurate consumer insights. By filling in gaps in customer profiles, brands can build relevant and effective customer experiences. Teradata shared how companies that move away from siloed data and traditional campaigns can create a full view of the customer, improve customer engagement, and ultimately drive more revenue.

View video below.



Source

"What to Do with the Marketing Data You Collect." Lisa Arthur, Chief Marketing Officer at Teradata Applications and author, Big Data Marketing: Engage Your Customers More Effectively and Drive Value. ANA Webinar, 5/14/14.

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