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Creative in the Age of Data

May 21, 2014

Executive Summary

Advertisers spend a lot of time thinking about getting their ads in front of the right people. But it’s just as critical to ensure that creative is relevant and engaging. With advancements in programmatic buying, marketers now have many data signals at their fingertips that they can use to inform their brands’ creative messages. Peter Crofut, head of creative platform solutions at Google, discussed how brands can bring programmatic insights from media buys into their creative, using audience and environmental signals to ensure they’re showing the right message to the right person.



Source

“Creative in the Age of Data.” Peter Crofut, Head of Creative Platform Solutions at Google. ANA Webinar, 5/21/14.

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