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Activating Employees on Social as Brand Advocates

July 30, 2014

Executive Summary

Social media has helped make employees more influential, with the power to build and scale brand relationships. In fact, when an employee shares content, amplification rates are five to 10 times higher than when a brand shares the exact same content. Employees are trusted by their audience. Denise Holt, CEO and founder of Social Intel, Inc., shared what brands need to know about launching and measuring an employee advocacy program.



Source

"Activating Employees on Social as Brand Advocates." Denise Holt, CEO and Founder of Social Intel, Inc. ANA Webinar, 7/30/14.

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