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Reaching Consumers on the Path to Purchase Through Neuroscience

August 6, 2014

Executive Summary

Activating emotions is a critical part of the path to purchase, but today’s connected consumer has an increasingly short attention span. Consumer neuroscience can play a major role in making connections with consumers. Much emotional influence occurs beyond people’s conscious awareness. Dr. Carl Marci, co-founder and chief science officer at Innerscope Research, discussed the tools that brands can use to measure non-conscious consumer response, as well as case studies on how neuroscience insights can make advertising more effective.


“Reaching Consumers on the Path to Purchase Through Neuroscience.” Carl Marci, MD, Co-Founder and Chief Science Officer at Innerscope Research. ANA Webinar, 8/06/14.

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