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Reaching Consumers on the Path to Purchase Through Neuroscience

August 6, 2014

Executive Summary

Activating emotions is a critical part of the path to purchase, but today’s connected consumer has an increasingly short attention span. Consumer neuroscience can play a major role in making connections with consumers. Much emotional influence occurs beyond people’s conscious awareness. Dr. Carl Marci, co-founder and chief science officer at Innerscope Research, discussed the tools that brands can use to measure non-conscious consumer response, as well as case studies on how neuroscience insights can make advertising more effective.



Source

“Reaching Consumers on the Path to Purchase Through Neuroscience.” Carl Marci, MD, Co-Founder and Chief Science Officer at Innerscope Research. ANA Webinar, 8/06/14.

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