American Express Leverages Access and Innovative Tools to Increase Sponsorship Value
August 22, 2012
David Eisenberg, senior manager, Global Sponsorship Marketing, American Express, discussed the evolution and implementation of the company's new tools for sponsorship activation.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
- Associate Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.