Krispy Kreme: Reaching Millennials through Integrated Marketing | Mobile | Media Channels | ANA

Krispy Kreme: Reaching Millennials through Integrated Marketing

Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, and Mark Logan, SVP, Digital Innovation, Barkely, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.