Using Augmented Reality to Boost Customer Engagement and the Bottom Line | ANA Topics | ANA

Using Augmented Reality to Boost Customer Engagement and the Bottom Line

Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.