Understanding Marketing Sourcing Maturity
October 28, 2011
Paul Duxbury, managing director, Spire, and Steve Lightfoot, communications procurement manager, World Federation of Advertisers, discussed data from a 2010 survey, as well as a soon-to-be-released diagnostic tool, that will help organizations to understand their marketing sourcing maturity.
You do not have access to this content
Here's who has access to this content:
- ANA Client-Side Marketer Members
- Gold Marketing Service Provider Members
- Silver Marketing Service Provider Members
- Individual Associate Members
Login Now
First, one quick step. You’ll need to log in to continue:
No Account?
You need to be a member and create an account in order to view this content. Please review the member categories above, to determine if you qualify, and then click below to create an account using your business email address.