Optimizing Integrated Multi-Screen Campaigns

December 4, 2013

In this webinar video, Bill Duggan, group executive vice president at ANA, and Jeff Smith, SVP of global solutions marketing at Nielsen, discussed insightful new research that evaluates the success metrics of integrated multi-screen campaigns, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.