Using Crowdsourcing to Create Engagement and Innovation: Rust-Oleum

November 8, 2017

Executive Summary

Many organizations have found crowdsourcing to be a valuable tool to engage millions of people or smaller communities. They effectively mine the creative potential of communities to provide fresh and innovative ideas for advertising campaigns, product development and beyond. Rust-Oleum Corporation shared the innovative work they are doing with their company's crowdsourcing program.

In this webinar, learn how to:

  • Provide a platform for consumers to collaborate
  • Draw real-time insights
  • Increase brand affinity and stay competitive

Speaker:
Lana Sorensen
Director of Social Engagement
Rust-Oleum



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