Lessons In Unconventional Innovation: Reese’s Peanut Butter Cups | Webinar Rewinds | Event Video | All MKC Content | ANA

Lessons In Unconventional Innovation: Reese’s Peanut Butter Cups

In this video, learn how Reese's Pieces Peanut Butter Cup capitalized on an 'equity explosion' that created '#Cupfusion,' the brand's non-traditional, unconventional launch approach, and led to quadrupling sales expectations in the first year.