Building Brand Narratives on Social Media: DSW
Executive Summary
While the tools and platforms may evolve and change, social channels still give brands a way to build and engage communities that other channels can't. From its experimentation with SnapChat and Instagram Stories to its Facebook Holiday Chatbot and use of canvas ads, DSW shared how it's using each platform to surprise and delight its community and build a compelling brand narrative so they can experience the brand — and ultimately buy — in fresh and unexpected ways.
In this webinar, learn how:
- to capture customers' attention through storytelling, exclusives, and partnerships can be an effective strategy
- data-driven and simple rewards programs create value to consumers
- to create relevant engagement through a mobile-first strategy
Speakers:
Amy Stevenson
CMO
DSW
Kelly Mooney
Chief Experience Officer
IBM iX North America
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