Sour Patch Kids: Marketing to Millennials and Gen Z Best Practices
Executive Summary
Sour Patch Kids has inserted itself into cultural conversations by connecting with teens and millennials using content, social media, live events, and television. In this webinar, Sour Patch Kids shared their best practices for marketing to millennials and gen Z.
Speaker:
Wesley Saraceni
Senior Brand Manager, Equity, NA Candy
Mondelēz International
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