Seattle’s Best Coffee Gets Creative with Social Media

December 7, 2011

Executive Summary

Seattle's Best Coffee set out to pioneer a better, easier way to pick your perfect cup of coffee -  the new Level System. The brand needed a big idea to help tell the story of the five Levels, build their Facebook community, and drive product trial. A creative solution was developed by Zeno Group and Creature who brought in Second City Communications - the world's premier comedy club/theatre and school of improvisation - to bring the idea to life. Robson Grieve, president, Creature; Tom Yorton, chief executive officer, Second City Communications, Inc.; and a team of improv actors demonstrated their creative approach to marketing.

View video below.


"Seattle's Best Coffee Gets Creative with Social Media." Robson Grieve, President, Creature; Tom Yorton, Chief Executive Officer, Second City Communications, Inc. ANA Creativity Conference, 12/07/11.

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