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Why It’s Time to Stop Talking About ‘The Next Big Thing’ in Digital

July 16, 2013

Executive Summary

When did we become like six-year olds playing soccer? The marketing world has always clustered around chasing the “next big thing.” Only now it’s exacerbated and exaggerated by an extremely volatile, disruptive, dynamic, and rapidly changing technology environment. Best-selling author Joseph Jaffe, founder and partner of Evol8tion, LLC, revealed a strategic and holistic approach to technology-based innovation and carved out a pragmatic process for marketers that includes digital, social, and mobile.

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Source

“Why It’s Time to Stop Talking About ‘The Next Big Thing’ in Digital.” Joseph Jaffe, Founder and Partner of Evol8tion, LLC. ANA Digital and Social Media Conference, 07/16/13.

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