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eMarketer: What All the Research Says, and Doesn't Say, About Digital

July 15, 2013

Executive Summary

Geoff Ramsey, chairman of eMarketer, shared an exciting, data-packed keynote covering major trends in digital media, marketing, commerce, and consumer behavior, which included key takeaways from the analysis of thousands of research studies collected from around the world, as eMarketer delves deep into media fragmentation, big data, content marketing, mobile behavior, the increasingly complex purchase funnel, and other fast-changing marketing issues.

View video below.



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