MasterCard Worldwide: The 10 Cs of Digital and Social Marketing

July 16, 2013

Executive Summary

JR Badian, vice president of digital marketing and social media at MasterCard Worldwide, discussed how MasterCard applies 10 principles to its social media strategy. These principles include:

  • Using content to drive social media strategies
  • Creating conversations by building social umbrellas that get people talking about its programs
  • Thinking and acting like a consumer when planning social campaigns

View video below.


“MasterCard Worldwide: The 10 Cs of Digital and Social Marketing.” JR Badian, Vice President of Digital Marketing and Social Media at MasterCard Worldwide. ANA Digital and Social Media Conference, 07/16/13.

You must be logged in to submit a comment.