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Reckitt Benckiser Drives Digital and Social ROI Through Partnerships

July 16, 2013

Executive Summary

During a period where many businesses have been become increasingly inward focused to deliver through recessionary times Reckitt Benckiser has placed heavy focus on strategic alliances outside their own business. Liam McCarten, digital marketing manager, North America at Reckitt Benckiser, discussed how the brand has applied its quantifiable obsessed rigor to a joint business planning approach with key retailers and Facebook to truly understand the effectiveness and ROI that exist behind social and digital media at large.  Discover how Reckitt Benckiser continues to outperform in the marketplace by leveraging strategic partnerships to drive essential KPIs.

View video below.



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