Reckitt Benckiser Drives Digital and Social ROI Through Partnerships | Social Media | Media Channels | ANA

Reckitt Benckiser Drives Digital and Social ROI Through Partnerships

Liam McCarten, digital marketing manager, North America at Reckitt Benckiser, discussed how the brand has applied its quantifiable obsessed rigor to a joint business planning approach with key retailers and Facebook to truly understand the effectiveness and ROI that exist behind social and digital media at large.