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Frito-Lay Gets Social with Content

July 14, 2014

Executive Summary

In today’s consumer-centric, socially-driven world, brands must find the intersection between consumer interests and content. Frito-Lay has been very successful at engaging its customers, whether through a user-generated contest like “Crash the Super Bowl” or experiential activations at SXSW. Ram Krishnan, senior vice president of marketing at Frito-Lay North America, shared Frito-Lay’s innovative approach to creating social content and brand advocates.



Source

“Frito-Lay Gets Social with Content.” Ram Krishnan, Senior Vice President of Marketing at Frito-Lay North America. ANA 2014 Digital and Social Media Conference, 7/15/14.

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