Kia: Digital Transformation Through Virtual Reality and Influencer Marketing

July 14, 2017

Executive Summary

Kia’s marketing philosophy is making the customer experience part of the brand’s DNA.



Source

"Kia: Digital Transformation Through Virtual Reality and Influencer Marketing." Eugene A. Santos, Senior Manager of Digital and Social Media Marketing at Kia Motors America. 2017 ANA Digital and Social Media Conference, 7/14/17.

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